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It is important to understand the difference between SEO (Search Engine Optimization) and PPC (Pay-Per-Click). There are two distinct digital marketing strategies aimed at increasing visibility and traffic for websites, but they operate in different ways like :
- SEO (Search Engine Optimization): (i)DEFINITION: SEO involves optimizing your website and content to improve its organic ranking in search engine results on Googles.(ii) COST: SEO do not directly incurs costs for each click or impression. Costs are typically associated with hiring SEO professional Companies, Creating Content, and Possibly Tools for Monitoring. and authority for specific keywords and topics.
- PPC (Pay-Per-Click): (i)DEFINITION: PPC (PAY PER CLICK) is a digital Advertising Concept where customers pay a fee each time their ad is clicked on google, It allows advertisers to bid for ad placement in a search engine’s sponsored links (ii)Cost: Advertisers pay for each click on their ads, and the cost per click (CPC) can vary based on competition and keyword demand.
Main Differences:
- Cost Structure: SEO is typically an organic and unpaid strategy, while PPC involves paid advertising where costs accrues based on clicks on websites.
- Visibility: SEO (Search Engine Optimization) focuses on Organic Ranking and Traffic, Whereas PPC (Pay Per Click) Goes with Guarantees visibility through paid add placements.
- Control: PPC (Pay Per Click) offers more Control on Targeting and Ad Placement, while SEO (Search Engine Optimization) depend on Search Engine Process.
- Longevity: SEO (Search Engine Optimization) efforts provide long term Benefits with Sustainable Organic Traffic, whereas PPC stops delivering traffic as soon as you stop paying.
- Control: PPC (Pay Per Click) offers more Control over target and ad placement and SEO (Search Engine Optimization) depends on Search Engine Processes.